Reported product changes
Lease & financing
- Advertised Model 3 lease rate dropped to “Lease From $419/mo” from the prior “Lease From $429/mo”.
Configurations
- The page header changed from “Model 3 Premium” to “Model 3”.
Sources: Model 3 page (tesla.com)
Reported product changes
Lease & financing
- The Model 3 hero banner now reads “Model 3 Premium” with a lease offer of $429/mo, up from $419/mo for “Model 3” previously.
- The Model Y hero banner dropped the “Model Y L Premium” starting price of $61,990 and now advertises “Model Y” with 1.49% APR financing available.
Sources: Model 3 page (tesla.com) · Model Y page (tesla.com)
Reported product changes
Configurations & Pricing
- A new “Model Y L Premium” trim was added, starting at $61,990
Financing
- Model 3 Premium & Performance trims now advertise 1.99% APR financing available
- The previously advertised 3.99% APR offer on Model Y Performance was removed from the page
Leasing (Energy Products)
- Powerwall now promotes “Lowest Monthly Price With New Tesla Lease”
- Solar Panels now promotes “Lowest Monthly Price With New Tesla Solar Lease”
- Solar Roof now promotes “Lowest Monthly Price With New Tesla Solar Lease”
Incentives
- Cybertruck page now highlights a “Business Tax Deduction Available Through Section 179”
Sources: Model Y page (tesla.com) · Model 3 page (tesla.com) · Powerwall page (tesla.com) · Solar Panels page (tesla.com) · Solar Roof page (tesla.com) · Cybertruck page (tesla.com)
Reported product changes
Vehicle financing & incentives
- The 1.99% APR financing offer previously shown for Premium & Performance trims was removed and replaced with a trade-in incentive offering 2,000 free Supercharging miles; the order call-to-action changed from “Order Now” to “Get a Trade-In Estimate.”
- The homepage hero switched from “Model Y L Premium, Starting at $61,990” to “Model Y Performance” paired with a new 3.99% APR financing offer.
- A promotion citing the Section 179 business tax deduction was removed from the page.
Energy product lease pricing
- The “Lowest Monthly Price With New Tesla Lease” promotional banner was removed.
- The “Lowest Monthly Price With New Tesla Solar Lease” promotional banner was removed.
- The “Lowest Monthly Price With New Tesla Solar Lease” promotional banner was removed.
Sources: Model 3 page (tesla.com) · Model Y page (tesla.com) · Cybertruck page (tesla.com) · Powerwall page (tesla.com) · Solar Panels page (tesla.com) · Solar Roof page (tesla.com)
Reported product changes
Lease & financing
- The Model 3 page’s headline financing promotion changed from a trade-in offer of 2,000 free Supercharging miles to “1.99% APR Available” for Model 3 Premium & Performance.
- The advertised lease price changed from “Model 3 Performance – Lease From $649/mo” to “Model 3 – Lease From $419/mo.”
- The “1.49% APR Available” financing callout was removed from the page header, replaced by a Model Y L Premium pricing callout.
Configurations & pricing
- The page header now promotes the “Model Y L Premium” trim, starting at $61,990 (before Destination and Order Fees, taxes and other fees; $63,630 including Destination and Order fees).
Sources: Model 3 page (tesla.com) · Model Y page (tesla.com)
Reported product changes
Lease & financing
- The Model 3 Premium & Performance page removed its “1.99% APR Available” financing offer, replacing it with a trade-in incentive of 2,000 free Supercharging miles for trading in a gas car; the page’s call-to-action also changed from “Order Now” to “Get a Trade-In Estimate”.
- The Model Y page’s advertised APR offer changed from 3.99% APR (previously shown for Model Y Performance) to 1.49% APR.
Configurations
- The Model Y page no longer lists a separate “Model Y L Premium” entry, which had been shown starting at $61,990.
Sources: Model 3 page (tesla.com) · Model Y page (tesla.com)
Reported product changes
Lease & financing
- Homepage lease offer changed from “Lease From $419/mo” on Model 3 to “Lease From $649/mo” on Model 3 Performance.
- Featured APR offer changed from 1.49% APR to 3.99% APR, now shown against Model Y Performance.
Configurations
- New configuration “Model Y L Premium” added, starting at $61,990.
Sources: Model 3 page (tesla.com) · Model Y page (tesla.com)
Reported product changes
Pricing & Financing
- The homepage hero no longer shows the ‘Model Y L Premium’ trim with a starting price of $61,990.
- The hero now promotes ‘1.49% APR Available’ as a financing offer, replacing the prior trim/price callout.
Sources: Model Y page (tesla.com)
Reported product changes
Lease & financing
- Advertised Model 3 lease rate dropped from $429/mo to $419/mo
Configurations
- The featured trim label changed from “Model 3 Premium” to “Model 3”
Sources: Model 3 page (tesla.com)
Reported product changes
Lease & financing
- The advertised lease offer changed from “Lease From $419/mo” to “Lease From $429/mo”, shown alongside a heading change to “Model 3 Premium”.
- The previously displayed “1.49% APR Available” financing offer is no longer shown on the page.
Configurations & pricing
- The page heading changed from “Model Y” to “Model Y L Premium”, now showing a starting price of $61,990.
Sources: Model 3 page (tesla.com) · Model Y page (tesla.com)