+4.98% to $262.45 from $250.00
What moved AMZN
- Morgan Stanley named Amazon its ‘top pick’ and raised its price target to $350 from $335, keeping an Overweight rating.
- Analyst Brian Nowak raised his AWS revenue growth forecasts to 47% for 2027 and 42% for 2028, up from prior estimates of 41% and 37%.
- The upgraded AWS outlook followed Nvidia disclosures about AWS’s planned GPU deployments over the next two years.
- Morgan Stanley projected AWS operating margins of 42% in 2027 and 44% in 2028, underpinning a 2028 EPS estimate roughly 24% above the current analyst consensus.
- The note also pointed to Amazon’s robotics-enabled fulfillment centers as a cost-saving driver, estimating potential annual savings of $2 billion to $4 billion for every 10% of global units moved through them.
- Shares were among the stocks CNBC flagged as premarket movers, rising more than 1% in early trading before extending gains through the session.
Sources: GuruFocus · 24/7 Wall St. · TIKR · CNBC
+0.04% to $249.38 from $249.27
What moved AMZN
- Amazon said sellers using its Multichannel Fulfillment service can now add fast, free Prime delivery to their own websites at no additional cost, with setup about 70% faster on average than enabling standalone Buy with Prime.
- The company launched an MCF Preferred Pricing Program combining fulfillment-fee discounts with Fulfillment by Amazon shipping credits, letting merchants save 15% to 25% on fulfillment fees in the first six months.
- Amazon also announced new tools meant to help third-party sellers expand into international markets “from day one.”
Sources: About Amazon · PYMNTS
-2.24% to $249.27 from $254.98
What moved AMZN
- Amazon unveiled a new version of Seller Assistant with persistent memory, always-on workflows, and a Selling Partner plugin available in beta with Anthropic’s Claude and through Amazon Quick.
- The plugin lets merchants check inventory, adjust prices, and update listings via Claude or Quick without opening Seller Central; the tool was built through an AWS-Anthropic partnership.
- Amazon is giving every primary seller account holder a free 12-month subscription to Amazon Quick Plus, available through December 31, 2026, with two additional co-workers covered at no cost.
Sources: GeekWire · Unite.AI
+2.13% to $251.19 from $245.96
What moved AMZN
- Generac agreed to supply Amazon data centers with backup generators under a deal that could be worth up to $8 billion in gross payments, with about $2.4 billion of initial deliveries expected in 2027-2028
- As part of the agreement, an Amazon subsidiary received a warrant to buy up to roughly 1.7 million Generac shares at an exercise price near $200.93
- Separately, two U.S. senators asked the FTC to investigate whether Amazon’s Alexa for Shopping and Walmart’s Sparky AI assistants disadvantage American-made products or fail to flag misleading labels
- Amazon shares were higher in Thursday trading as investors weighed the power-supply agreement against broader AI-infrastructure spending trends
Sources: Bloomberg · TipRanks · Stocktwits · Benzinga
-1.26% to $253.54 from $256.78
What moved AMZN
- Amazon said it decided to ‘pause our operations with 21 Air,’ the carrier operating Flight 7598, which overran the runway at Miami International Airport on September 6, killing five people on the ground.
- Amazon spokesperson Kelly Nantel said the company spent time ‘supporting the investigation and reviewing some of the surrounding circumstances’ before making the decision, announced in a Sunday blog post.
- Amazon said shipments previously handled by 21 Air will be reallocated among its other carriers, including Sun Country Airlines, Hawaiian Airlines, Air Transport International, ABX Air, ASL Airlines and Cargojet.
- NTSB flight data released September 9 showed one pilot had warned the other they were approaching too fast before touchdown.
Sources: NPR · CBS News
+0.02% to $254.98 from $254.92
What moved AMZN
- The FTC and a bipartisan coalition of 22 state attorneys general filed suit alleging Amazon manipulated digital ad auction pricing to overcharge advertisers.
- The complaint centers on Amazon’s Sponsored Display, Sponsored Products and Sponsored Brands ad placements shown to shoppers on its retail site.
- The suit seeks civil penalties, restitution, disgorgement of profits and a permanent injunction changing Amazon’s ad practices.
- Amazon disputed the allegations, calling the lawsuit “misguided.”
Sources: CNBC · Axios · Law Commentary
-0.30% to $260.28 from $261.06
What moved AMZN
- AWS agreed to deploy 2 million additional Nvidia Blackwell Ultra, Rubin and Rubin Ultra GPUs across its infrastructure through 2027-2028.
- AWS will adopt Nvidia’s new Vera CPU, with some units paired with Rubin chips and some standalone.
- The companies will build secure U.S. government data centers featuring 100,000 GPUs.
- AWS will offer Nvidia’s Nemotron models through Bedrock and SageMaker, and Amazon will adopt Nvidia’s Omniverse, Cosmos, Isaac and Jetson software for its warehouse robotics fleet.
- Amazon shares closed down about 0.4% on the day as investors weighed the deal against other news, including the shutdown of Amazon’s Mechanical Turk platform.
Sources: NVIDIA Newsroom · 24/7 Wall St. · ad-hoc-news.de
+1.33% to $262.07 from $258.63
What moved AMZN
- The Echo Dot rose from $49.99 to $79.99, a 60% increase, among the steepest of the changes.
- The 16-gigabyte Kindle rose from $109.99 to $149.99, and the Kindle Paperwhite rose from $159.99 to $199.99.
- Amazon said the consumer electronics industry is facing “significant increases” in memory and storage component costs.
- The company attributed the increases to a global memory crunch, with DRAM and flash-storage costs pushed higher by demand from AI data centers and high-end PCs.
Sources: TechCrunch · Engadget · Fortune
+2.46% to $265.84 from $259.45
What moved AMZN
- Amazon said Prime Air will reach nearly 500 US cities and towns by year-end, up from 11 sites across 10 metro areas currently.
- The service will soon launch in the Chicago, Syracuse, Cleveland, Atlanta and Boise metro areas, with more communities added later this year.
- Prime Air offers delivery in as fast as 30 minutes, with about 60% of the most commonly ordered items eligible for drone delivery, including groceries, cosmetics, medications and electronics.
- Amazon said hundreds of thousands of packages have already been delivered by drone so far this year.
Sources: TechCrunch · UPI
-0.80% to $265.13 from $267.28
What moved AMZN
- Amazon shares fell around 1% as attention turned to a privacy dispute over Twitch enabling, by default, an option letting creators’ livestream video and chat be used to train Amazon’s AI systems
- The opt-out control is located within account security settings rather than being an opt-in choice
- Twitch’s chief product officer Mike Minton said of the default setting, “If it was opt-in, nobody would opt-in,” adding, “It’s going to be on by default”
- The policy has drawn criticism from creators concerned their likeness or voice could be used to train AI models without active consent
Sources: Yahoo Finance · Tech Times · Digital Journal