-5.31% to $65.04 from $68.69
What moved NFLX
- Earnings per share of 87 cents beat the 82-cent estimate, and revenue of $12.87 billion rose 11.8% year over year
- Netflix cut its 2026 advertising revenue forecast by $300 million to about $2.7 billion, rattling investors
- Revenue growth was the slowest in roughly three years, with analysts citing competition for viewer attention from short-form video
- The report followed news that Netflix had laid off 1,000 employees, about 6% of its workforce, ahead of the earnings release
- Fourth-quarter profit guidance of 67 cents per share on about $2.79 billion in net income came in below analyst expectations
Sources: Investing.com · Coinpaper · Variety · TheStreet
-2.86% to $70.53 from $72.61
What moved NFLX
- Netflix named Peter Rice, a former chairman of Walt Disney Television, as its new Chief Content Officer, with Rice set to join the company on October 26.
- He succeeds Bela Bajaria, who is departing after nearly a decade at Netflix.
- Shares fell roughly 2% to 2.8% in premarket trading on the news.
- The leadership change follows Netflix’s disclosure earlier this month that it is cutting about 1,000 jobs, roughly 6% of its workforce.
- The announcement comes days ahead of Netflix’s third-quarter 2026 earnings release, scheduled for October 20.
Sources: CNBC · Yahoo Finance · Investing.com
+1.55% to $70.30 from $69.23
What moved NFLX
- Deutsche Bank analyst Bryan Kraft upgraded Netflix to Buy from Hold, while trimming his price target to $95 from $100, citing international subscriber growth and potential upside from AI applications.
- The new target still implies meaningful upside from Monday’s closing price, according to the note.
- Netflix shares had fallen more than 14% in September, putting the stock on pace for its worst month since June, when it dropped 17%.
Sources: CNBC · GuruFocus
-4.67% to $71.79 from $75.31
What moved NFLX
- Wells Fargo analyst Steven Cahall downgraded Netflix to Underweight from Equal Weight and cut his price target to $57 from $80.
- The note described engagement trends as ‘worrying,’ estimating viewing per subscriber fell roughly 8% from 2023 levels after adjusting for the password-sharing crackdown and geographic mix.
- Wells Fargo’s base case projects viewing hours for Netflix’s top 100 original titles will fall 21% year-over-year in the second half of 2026.
- The bank flagged rising subscriber-churn risk heading into 2027 alongside a weaker slate of original series.
Sources: Seeking Alpha · 24/7 Wall St · Investing.com
+0.53% to $80.01 from $79.59
What moved NFLX
- Netflix has held talks with NBCUniversal and Fox about potentially offering their Peacock and Fox One services as subscriptions inside the Netflix app, though no agreement is close.
- Netflix has not decided whether it would resell third-party subscriptions outright or instead bring rival streamers’ content directly into its own app, according to the report.
- Third-party streaming subscriptions have grown roughly 60% over three years, with about a third of new streaming sign-ups now coming through third-party platforms such as Amazon Prime Video and Roku.
- Netflix has already tested a similar approach in France, where it added live channels and content from broadcaster TF1 to its app in June.
Sources: Bloomberg · TipRanks · Android Authority
+5.43% to $78.24 from $74.21
What moved NFLX
- Bill Ackman’s Pershing Square disclosed a new position of 3.15 million Netflix shares, valued at about $2.1 billion
- The stake marks Ackman’s return to Netflix roughly four years after he exited the position at a loss of more than $400 million
- The Netflix purchase was disclosed alongside five other new Pershing Square positions, in Visa, Mastercard, S&P Global, Intercontinental Exchange and Alcon, in the firm’s biggest portfolio overhaul in years
- Netflix shares rose about 3.4%-3.7% after the disclosure
Sources: GuruFocus · Motley Fool · MarketScreener · Yahoo Finance