Apple Inc. revenue breakdown

Where Apple Inc.'s revenue comes from, as the company reports it to the U.S. Securities and Exchange Commission. Apple Inc. took in $416.2B in FY2025, of which Americas was 42.9%. In the fiscal year since then it has reported $364.4B over 9 months to June 27, 2026, up 16.2% on the same period a year earlier. Every figure below is taken from the filings themselves — no estimates, and no figures from anywhere else.

Revenue by reportable segment

Fiscal year so far — 9 months to June 27, 2026

Segment9 mo to Jun 2026% of totalvs 9 mo to Jun 2025
Americas$149.4B41.0%+11.4%
Europe$95.6B26.2%+16.1%
Greater China$64.8B17.8%+30.0%
Rest of Asia Pacific$30.2B8.3%+19.4%
Japan$24.4B6.7%+10.4%
Total revenue$364.4B100.0%+16.2%

Unaudited, from the 10-Q filed July 31, 2026. Both columns come from that filing, so the comparison is like for like.

Full fiscal years

FY2025 revenue
AmericasAmericas$178.4BEuropeEurope$111.0BGreater ChinaGreater China$64.4BRest of Asia PacificRest of Asia Pacific$33.7BJapanJapan$28.7B
SegmentFY2025% of totalvs FY2024
Americas$178.4B42.9%+6.8%
Europe$111.0B26.7%+9.6%
Greater China$64.4B15.5%-3.8%
Rest of Asia Pacific$33.7B8.1%+9.9%
Japan$28.7B6.9%+14.6%
Total revenue$416.2B100.0%+6.4%
Revenue by reportable segment by fiscal year
Americas · FY2023: $162.6BEurope · FY2023: $94.3BGreater China · FY2023: $72.6BRest of Asia Pacific · FY2023: $29.6BJapan · FY2023: $24.3B$383.3BFY2023Americas · FY2024: $167.0BEurope · FY2024: $101.3BGreater China · FY2024: $67.0BRest of Asia Pacific · FY2024: $30.7BJapan · FY2024: $25.1B$391.0BFY2024Americas · FY2025: $178.4BEurope · FY2025: $111.0BGreater China · FY2025: $64.4BRest of Asia Pacific · FY2025: $33.7BJapan · FY2025: $28.7B$416.2BFY2025

AmericasEuropeGreater ChinaRest of Asia PacificJapan

Revenue by geography

FY2025 revenue
Other countriesOther countries$200.0BU.S.U.S.$151.8BChinaChina$64.4B
RegionFY2025% of totalvs FY2024
Other countries$200.0B48.1%+10.0%
U.S.$151.8B36.5%+6.7%
China$64.4B15.5%-3.8%
Total revenue$416.2B100.0%+6.4%
Revenue by geography by fiscal year
Other countries · FY2023: $172.2BU.S. · FY2023: $138.6BChina · FY2023: $72.6B$383.3BFY2023Other countries · FY2024: $181.9BU.S. · FY2024: $142.2BChina · FY2024: $67.0B$391.0BFY2024Other countries · FY2025: $200.0BU.S. · FY2025: $151.8BChina · FY2025: $64.4B$416.2BFY2025

Other countriesU.S.China

All figures as reported in Apple Inc.'s 10-K for the period ending September 27, 2025 — view the filing on sec.gov. Fiscal years are labelled by the calendar year they end in, and each is shown as the company restated it in this filing. Year-to-date figures come from the 10-Q for the period ending June 27, 2026 — view the quarterly filing; they are unaudited and are not comparable with a full year. See also AAPL financial history.

This content is for informational purposes only and is not investment advice. Always do your own research before making financial decisions.