-1.00% to $339.50 from $342.94
What moved AAPL
- Loop Capital analyst Ananda Baruah downgraded Apple to Hold from Buy and cut his price target to $330 from $370.
- Baruah said the roughly 10% cut to iPhone shipments no longer looks supply-driven as previously assumed, pointing instead to weaker demand.
- The downgrade followed Sell ratings from Jefferies analyst Edison Lee and KeyBanc analyst Brandon Nispel a day earlier.
- Shares fell roughly 1%, with commentators noting Apple’s valuation near 36 times earnings, close to a five-year high after this year’s gains.
Sources: CNBC · Investing.com · TipRanks
+0.50% to $342.96 from $341.27
What moved AAPL
- Apple introduced the HomeView, a $299 display-based smart home hub available in countertop and wall-mounted versions, set to ship November 13.
- The device features a 7-inch Liquid Retina display on a speaker base, uses facial recognition to personalize the experience for different household members, and is built around hands-free Siri voice commands.
- Apple also refreshed its Apple TV 4K and introduced a new $149 HomePod mini with Siri AI support.
- The launch positions Apple against existing smart displays such as Amazon’s Echo Show 11 and Google’s Nest Hub.
- JPMorgan maintained a Buy rating on Apple with a $340 price target, citing a note that also flagged weaker iPhone demand and slower revenue growth guidance for the September quarter.
Sources: Bloomberg · MacRumors · ABC News · Pluang
+1.10% to $333.02 from $329.40
What moved AAPL
- Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on October 13.
- The smart home hub is expected to feature an iMac G4-style design, with Siri AI positioned as the key new feature across the devices.
- Apple remains committed to eventually updating its larger, full-sized HomePod, which was discontinued in 2021 and reintroduced in 2023.
Sources: Bloomberg · MacRumors
-0.26% to $336.13 from $337.00
What moved AAPL
- Apple’s iPhone 18 Pro and Pro Max officially went on sale to the public.
- Evercore ISI analyst Amit Daryanani raised his price target on Apple to $380 from $365, maintaining an Outperform rating.
- The firm’s survey projected an aggregate iPhone 18 Pro/Pro Max average selling price of about $1,374, nearly 28% above the long-term average, with upgrade-cycle rates seen topping 20%.
- Separately, Bank of America reiterated a Buy rating and a $370 price target on Apple.
Sources: Vantage Markets · Invezz · Ad Hoc News
+1.38% to $337.00 from $332.41
What moved AAPL
- Apple is developing an enterprise AI server using its own chips and has held talks with Nvidia about using its networking technology, according to a report from The Information
- The planned server would use Apple’s forthcoming M8 Ultra chips, connected via Nvidia’s NVLink Fusion technology, in two- and four-chip configurations, and likely wouldn’t reach the market until 2029
- The product would target AI developers, governments and enterprises and would focus on running trained models rather than training them from scratch
- Bank of America analyst Wamsi Mohan noted that maximum carrier trade-in credits for the iPhone 18 Pro Max have climbed to $1,200, helping offset Apple’s roughly $100 price increase on the latest Pro models and supporting a strong upgrade cycle
Sources: Bloomberg · MacDailyNews · Seeking Alpha · Benzinga
-0.28% to $315.34 from $316.22
What moved AAPL
- Apple introduced the iPhone 18 Pro and Pro Max, both powered by a new A20 chip and offering what the company called the longest battery life in iPhone history.
- Apple’s first foldable phone, the iPhone Duo, was unveiled with a book-style folding design featuring a 5.4-inch outer display and a 7.6-inch inner display when opened, starting at $1,999.
- Apple shares traded down more than 1% during the event as some analysts framed the long-anticipated launch as a potential ‘sell the news’ moment.
- Bank of America analyst Wamsi Mohan said investors had already priced in much of the foldable-launch optimism ahead of the official reveal.
Sources: MacRumors · Macworld · CNBC
-2.51% to $319.97 from $328.21
What moved AAPL
- Reports said Apple’s foldable iPhone is initially being produced at a rate of only a few hundred units per day, raising concerns about meeting launch demand.
- Apple reportedly added an extra trial production run last month as it works through manufacturing challenges tied to the device’s hinge and assembly process.
- The reports say Apple has also canceled a tablet-like foldable MacBook concept.
- The news comes ahead of Apple’s September 9 event, where the company is expected to unveil its first foldable iPhone alongside the iPhone 18 lineup.
Sources: The Motley Fool · AppleInsider
+2.61% to $325.13 from $316.85
What moved AAPL
- Apple announced that Tim Cook is stepping down as CEO after 15 years and becoming executive chairman, effective September 1, with the transition unanimously approved by the board following a long-term succession process.
- John Ternus, previously senior vice president of Hardware Engineering and an Apple employee since 2001, becomes the company’s next chief executive officer.
- Cook’s tenure took Apple from a roughly $350 billion company to about $4.6 trillion in market value.
- Apple shares rose in early trading following the announcement even as the broader market declined.
Sources: Apple Newsroom · Al Jazeera · NBC Bay Area · Yahoo Finance
-0.89% to $316.85 from $319.70
What moved AAPL
- Apple confirmed its annual iPhone-focused event for Wednesday, September 9, at 10 a.m. Pacific time at Apple Park in Cupertino, California.
- The event carries the tagline “Surprise and Shine,” fueling anticipation that Apple will debut a foldable iPhone alongside its usual lineup.
- Apple is expected to introduce the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable device referred to as the iPhone Ultra.
- The company is reportedly skipping a standard iPhone 18 model this cycle, holding cheaper models for a spring 2027 launch.
Sources: MacRumors · Gizmodo
+2.19% to $316.83 from $310.03
What moved AAPL
- Apple announced changes, developed in coordination with the European Commission, that scrap the disputed per-install Core Technology Fee for apps distributed outside the App Store.
- The fee is being replaced with a flat 5% “Core Technology Commission” applied to digital transactions, taking effect October 1, 2026.
- The changes are seen as bringing Apple into closer compliance with the EU’s Digital Markets Act and resolving an ongoing dispute with regulators.
- Apple shares rose roughly 2.8% in morning trading following the announcement.
- Separately, Apple released security updates across iOS, iPadOS and macOS addressing an ImageIO framework vulnerability, tracked as CVE-2026-65346, that could allow arbitrary code execution via malicious images.
Sources: MacDailyNews